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Faculties & Institutes
Faculty of Busin... [4]
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LIU TING CHI [3]
CHEN XIAOYUN [1]
CHOW WING CHI [1]
LOI CHI HO [1]
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Journal article [4]
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2024 [1]
2016 [2]
2011 [1]
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英語English [4]
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European Journal... [4]
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How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China
Journal article
Hong, Zijing, Xu, Angela J., Loi, Raymond, Chow, Cheris W.C.. How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China[J]. European Journal of Marketing, 2024.
Authors:
Hong, Zijing
;
Xu, Angela J.
;
Loi, Raymond
;
Chow, Cheris W.C.
Favorite
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TC[WOS]:
0
TC[Scopus]:
0
IF:
3.7
/
5.5
|
Submit date:2024/10/10
Felt Responsibility For Constructive Change
Internal Marketing Orientation
Job Crafting
Positive Word Of Mouth
An arousal-based explanation of affect dynamics
Journal article
Li Yan, Matthew Tingchi Liu, Xiaoyun Chen, Guicheng Shi. An arousal-based explanation of affect dynamics[J]. European Journal of Marketing, 2016, 50(7-8), 1159-1184.
Authors:
Li Yan
;
Matthew Tingchi Liu
;
Xiaoyun Chen
;
Guicheng Shi
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TC[WOS]:
17
TC[Scopus]:
20
IF:
3.7
/
5.5
|
Submit date:2019/08/01
Marketing
Evaluation
Advertising
Empirical Study
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Journal article
Matthew Tingchi Liu, Li Yan, Ian Phau, Andrea Perez, Min Teah. Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction[J]. European Journal of Marketing, 2016, 50(3/4), 464-487.
Authors:
Matthew Tingchi Liu
;
Li Yan
;
Ian Phau
;
Andrea Perez
;
Min Teah
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TC[WOS]:
29
TC[Scopus]:
36
IF:
3.7
/
5.5
|
Submit date:2019/11/01
China
Customer Orientation
Services Marketing
Consumer Satisfaction
Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference
Journal article
Liu M.T., Brock J.L.. Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference[J]. European Journal of Marketing, 2011, 45(7), 1214.
Authors:
Liu M.T.
;
Brock J.L.
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TC[WOS]:
85
TC[Scopus]:
102
|
Submit date:2018/10/30
China
Consumers
Gender