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CENTRE FOR CONTI... [1]
Authors
LIU TING CHI [1]
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Conference paper [1]
Date Issued
2013 [1]
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英語English [1]
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Conference Proce... [1]
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Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase
Conference paper
Liu, T. C., Shu, H. Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase[C], Istanbul:European Marketing Academy, 2013, 478-479.
Authors:
Liu, T. C.
;
Shu, H
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Submit date：2022/06/06
Loyalty
Perceived benefits
Attitude
Intention
Co-branding
