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Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Stephanie U Si Man, Joseph Sy-Changco. Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives[C], 2016, 121-128.
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude  
Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters Conference paper
Lu Chuhong, Joseph Sy-Changco. Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters[C], 2016, 66-72.
Authors:  Lu Chuhong;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Green Marketing  Green Purchase Behaviour  Parental Influence  Peer Influence  Macau