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CHANTHIKA PORNPI... [1]
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Conference paper [1]
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2009 [1]
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英語English [1]
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ANZMAC 2009 Conf... [1]
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Mini-Sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies
Conference paper
Sy-Changco, J. A., Pornpitakpan, C, Singh, R. Mini-Sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies[C], Melbourne:ANZMAC, 2009.
Authors:
Sy-Changco, J. A.
;
Pornpitakpan, C
;
Singh, R
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Submit date：2023/08/20
Sachet marketing
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