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CHANTHIKA PORNPI... [1]
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2021 [1]
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英語English [1]
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The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale
Conference paper
Yuan, Y., Pornpitakpan, C.. The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale[C], 2021.
Authors:
Yuan, Y.
;
Pornpitakpan, C.
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Submit date：2023/08/20
unrealistic optimism
affective cues
sensemaking
