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Chinese Consumers; Online Group Buying Behaviour Model
Liu, T. C.; Brock, J.; Shi, G.; Chu, R.
2011-07-01
Conference NameAMS-World Marketing Congress of AMS Biannual Conference
Source PublicationThe 15th World Marketing Conference (WMC) proceedings
Conference DateJuly 19-23, 2011
Conference PlaceReims Management School, Champagne
CountryFrance
PublisherAcademy of Marketing Science
URLView the original
Language英語English
The Source to ArticlePB_Publication
PUB ID6708
Document TypeConference paper
CollectionCENTRE FOR CONTINUING EDUCATION
Faculty of Business Administration
Corresponding AuthorLiu, T. C.
Recommended Citation
GB/T 7714
Liu, T. C.,Brock, J.,Shi, G.,et al. Chinese Consumers; Online Group Buying Behaviour Model[C]:Academy of Marketing Science, 2011.
APA Liu, T. C.., Brock, J.., Shi, G.., & Chu, R. (2011). Chinese Consumers; Online Group Buying Behaviour Model. The 15th World Marketing Conference (WMC) proceedings.
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