| Status | 已發表Published |
| Social exclusion and consumption pattern: An experimental study | |
Liu, T. C.  ; Chu, E.
| |
| 2014-07-01 | |
| Source Publication | Proceedings of The 2014 International Conference on Business and Information
 |
| Publication Place | Taipei, Taiwan |
| Publisher | Academy of Taiwan Information Systems Research & International Business Academics Consortium |
| Abstract | Based on the fundamental human need to belong (Baumeister & Leary, 1995), socially excluded consumers will spend strategically for affiliation (Mead, Baumeister, Stillman, Rawn, & Vohs, 2011; Loveland, Smeesters, & Mandel, 2010) or adopt more prosocial behaviors (Lee & Shrum, 2012). What’s more, it has been argued that people erroneously believe that spending on others will not make them as happy as spending on the self. But actually prosocial spending is a far better boost to happiness than is personal spending (Dunn, Aknin, & Norton, 2008). Nevertheless, there is also research showing that socially excluded people may seek to regain power and control and reinforce their existence, and one way of accomplishing this is by trying to gain attention and be noticed by showing off to others. Showing off and gaining attention may be achieved through conspicuous consumption (Lee & Shrum, 2012). In order to investigate whether social exclusion really influence spending pattern (spending on self and spending on others), we compared 3 scenarios: social exclusion, social inclusion and negative experience. In each scenario, we examined the respondents’ feedback on their consumption pattern. To manipulate the 3 conditions, a recall and writing task adopted from a method Molden, Lucas, Gardner, Dean, & Knowles (2009) has been used. Furthermore, PANAS mood control (Watson, Clark, & Tellegen, 1988) was adopted as manipulation check. Totally 293 respondents in Hong Kong were tested with ANOVA. The result show that the type of groups has significant impact on the amount paid for a hedonic product for self, for significant others, and for anonymous others. In addition, self-esteem has significant impact on the amount paid for a hedonic product for significant others. Sense of power also has significant impact on the amount paid for a hedonic product for self, and for anonymous others. |
| Keyword | Social Exclusion Consumption Pattern Consumer Hedonic |
| URL | View the original |
| Language | 英語English |
| The Source to Article | PB_Publication |
| PUB ID | 12304 |
| Document Type | Conference paper |
| Collection | CENTRE FOR CONTINUING EDUCATION |
| Corresponding Author | Liu, T. C. |
| Recommended Citation GB/T 7714 | Liu, T. C.,Chu, E.. Social exclusion and consumption pattern: An experimental study[C], Taipei, Taiwan:Academy of Taiwan Information Systems Research & International Business Academics Consortium, 2014. |
| APA | Liu, T. C.., & Chu, E. (2014). Social exclusion and consumption pattern: An experimental study. Proceedings of The 2014 International Conference on Business and Information. |
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