The main objective of this paper is to explore the challenges for globalizing knowledge management theories. Adopting a practice-based view of knowledge and engaging critically with Nonaka’s SECI (socialization, externalization, combination and internalization) model, the hidden behavioral assumptions and cultural values and meanings embedded within the model are revealed so as to provide a thought experiment to explain the organizational and inter-cultural dynamics that may disrupt its translation in overseas contexts. It is argued that a successful implementation of Nonaka’s SECI model requires a ‘glocalized’ approach, which involves trade-offs between core underlying values and objectives during the process of local translation. This paper contributes to current theories of knowledge management by revealing the underlying sources of cultural embeddedness and the implications for their global diffusion.