| Residential College | false |
| Status | 即將出版Forthcoming |
| The defining features of emotions in online stories | |
| Zhang, Wen1; Choe, Yeongbae2; Fesenmaier, Daniel R.3 | |
| 2019 | |
| Source Publication | e-Review of Tourism Research
 |
| Volume | 16Issue:2-3Pages:136-145 |
| Abstract | Online storytelling has become a powerful destination promotion strategy as it effectively conveys information and involves travellers emotionally through inspiring imagination. In this study, we use sentiment analyses to examine the emotion structures conveyed by 60 online stories related to various American destinations. We further examined the relationship between these key features and an important measure of story performance, the average length of time spent on the webpage reading the story. The results of these analyses demonstrate that emotion arousal levels at the start, peak and final stages of the story are significant predictors of reader involvement. The results of this research are consistent with the work by Kahneman and his colleagues and provide a valuable foundation for designing story-based online advertising. |
| Keyword | Emotions Sentiment analysis Story structure Storytelling Tourism advertising |
| URL | View the original |
| Language | 英語English |
| Scopus ID | 2-s2.0-85062533040 |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Journal article |
| Collection | University of Macau |
| Affiliation | 1.Rosen College of Hospitality Management, University of Central Florida, Orlando, 9907 Universal Blvd., 32819, United States 2.Faculty of Business Administration, University of Macau, E33 Faculty of Business Administration, Taipa, Macau SAR, Avenida da Universidade, China 3.National Laboratory for Tourism and eCommerce, Florida International University, North Miami, 3000 N.E. 151st Street, 33181, United States |
| Recommended Citation GB/T 7714 | Zhang, Wen,Choe, Yeongbae,Fesenmaier, Daniel R.. The defining features of emotions in online stories[J]. e-Review of Tourism Research, 2019, 16(2-3), 136-145. |
| APA | Zhang, Wen., Choe, Yeongbae., & Fesenmaier, Daniel R. (2019). The defining features of emotions in online stories. e-Review of Tourism Research, 16(2-3), 136-145. |
| MLA | Zhang, Wen,et al."The defining features of emotions in online stories".e-Review of Tourism Research 16.2-3(2019):136-145. |
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