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How can a destination better manage its offering to visitors? Observing visitor experiences via online reviews
Kim, Hany1; Joun, Hyo Jae2; Choe, Yeongbae3; Schroeder, Ashley4
2019-09-01
Source PublicationSustainability (Switzerland)
Volume11Issue:17
Abstract

Destinations are competing every day to attract more tourists and increase tourism receipts. In order to maintain tourists' interests in the destination and expect sustainable income from tourism, understanding tourists' perceptions of the destination is a critical task for destination managers. Tourists' continuous visitation can be ensured when destinations are perceived to be positive and attractive. Therefore, this study examines destination attributes that are fundamental elements of the destination and tourists' experiences. More specifically, this study investigates the destination attributes that are perceived to be positive by tourists using online reviews. Online reviews were analyzed with content analysis techniques and the quantified content was statically compared with the star rating provided by tourists. In addition, the influence of destination attributes on other conation dimensions-attitude and behavior-was analyzed. Destination attributes that have an influence on the star rating showed similar results to the attitude. However, behavior dimensions only had a significant influence for tour guides' quality of the destination.

KeywordDestination Attribute Destination Offering Economic Sustainability Local Attraction Micro-scale Destination Online Review Ucg Visitor Experience
DOI10.3390/su11174660
URLView the original
Language英語English
WOS IDWOS:000486877700148
Scopus ID2-s2.0-85071990429
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Document TypeJournal article
CollectionUniversity of Macau
Affiliation1.Department of Tourism and Convention, Pusan National University, Busan, 46241, South Korea
2.Korea Culture and Tourism Institute, Seoul, 07511, South Korea
3.Department of Integrated Resort and Tourism Management, University of Macau, 999078, Macao
4.Department of Recreation, Park, and Tourism Management, Pennsylvania State University, State College, 16802, United States
Recommended Citation
GB/T 7714
Kim, Hany,Joun, Hyo Jae,Choe, Yeongbae,et al. How can a destination better manage its offering to visitors? Observing visitor experiences via online reviews[J]. Sustainability (Switzerland), 2019, 11(17).
APA Kim, Hany., Joun, Hyo Jae., Choe, Yeongbae., & Schroeder, Ashley (2019). How can a destination better manage its offering to visitors? Observing visitor experiences via online reviews. Sustainability (Switzerland), 11(17).
MLA Kim, Hany,et al."How can a destination better manage its offering to visitors? Observing visitor experiences via online reviews".Sustainability (Switzerland) 11.17(2019).
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