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Entextualizing high energy texts: An exploration of modal shift on a Chinese online video-sharing website Bilibili
Teng, Man1; Chan, Brian Hok Shing2
2022-05-25
Source PublicationText and Talk
ISSN1860-7330
Volume42Issue:3Pages:419-444
Abstract

Recently, there has been a surging interest in meaning-making processes in Chinese social media. However, most studies focus on the current contexts, ignoring the process of entextualization, that is, how semiotic resources have been decontextualized from the original/prior contexts and recontextualized in the current Chinese social media context. This paper intends to fill this gap by studying an example of entextualization coupled with modal shift. Specifically, an oral warning - initially a line frequently uttered in a Japanese animation serial - has been reshaped and reused to type comments in various video scenes and for various meanings on a Chinese video-sharing website Bilibili (https://www.bilibili.com/). Drawing on selective notions in computer-mediated communication and social semiotic multimodality, this paper analyses a set of these comments, which we call high energy texts, focusing on their multimodal quality and the meaning-making processes involved. We suggest that new possibilities are generated during the modal shift (i.e. from speech to writing); in particular, warning acts carried out through high energy texts have been transformed into a collective social action that is recognized and understood by Bilibili users, the participation of which enables the users to build alignment and enact different identities. Our paper showcases how a social semiotic multimodal perspective can enrich our understanding of the semiosis in Chinese social media.

KeywordBilibili Danmu Entextualization High Energy Texts Mode Resemiotization Social Semiotic Multimodality
DOI10.1515/text-2020-0042
URLView the original
Indexed BySSCI ; A&HCI
Language英語English
WOS Research AreaCommunication ; Linguistics
WOS SubjectCommunication ; Linguistics ; Language & Linguistics
WOS IDWOS:000746470800001
PublisherDE GRUYTER MOUTONGENTHINER STRASSE 13, 10785 BERLIN, GERMANY
Scopus ID2-s2.0-85124024534
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Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF ENGLISH
Corresponding AuthorTeng, Man
Affiliation1.Department of Foreign Languages, Guangzhou Medical University, Guangzhou, Xinzao, Panyu District, China
2.Department of English, Faculty of Arts and Humanities, University of Macau, Taipa, Macao
Recommended Citation
GB/T 7714
Teng, Man,Chan, Brian Hok Shing. Entextualizing high energy texts: An exploration of modal shift on a Chinese online video-sharing website Bilibili[J]. Text and Talk, 2022, 42(3), 419-444.
APA Teng, Man., & Chan, Brian Hok Shing (2022). Entextualizing high energy texts: An exploration of modal shift on a Chinese online video-sharing website Bilibili. Text and Talk, 42(3), 419-444.
MLA Teng, Man,et al."Entextualizing high energy texts: An exploration of modal shift on a Chinese online video-sharing website Bilibili".Text and Talk 42.3(2022):419-444.
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