Residential College | false |
Status | 已發表Published |
Meta-path Based Neighbors for Behavioral Target Generalization in Sequential Recommendation | |
Chen, Junyang1; Gong, Zhiguo2; Li, Yuanman3; Zhang, Huanjian4; Yu, Hongyong4; Zhu, Junzhang4; Fan, Ge5; Wu, Xiao Ming6; Wu, Kaishun1 | |
2022-06 | |
Source Publication | IEEE Transactions on Network Science and Engineering |
ISSN | 2327-4697 |
Volume | 9Issue:3Pages:1658-1667 |
Abstract | Click-through rate (CTR) prediction is a crucial task in recommender systems, which aims to model users' dynamic preferences from their historical behaviors. To achieve this goal, most of the previous models adopt sequential neural networks (e.g., GRU) to encode the historical interactions into item representations for recommendations. Though these methods can perform well on recommending highly relevant items to users, we argue that such models are sub-optimal for the long-term user experience due to highly skewed recommendations: Monotonous items with similar subjects get more exposure because of inadequate interest explorations. Thus, some items which are not quite relevant to the users' historical preferences should be considered. To address these limitations, we propose a Heterogeneous Graph Enhanced Sequential Neural Network, HGESNN, to explore the interests of users beyond their historical interactions by explicitly modeling item relations with meta-path constructions. We incorporate a transformer-based network to embed personalized user intents into sequential learning. In the experiments on both public and industrial datasets, HGESNN significantly outperforms the state-of-the-art solutions. Specifically, HGESNN has been deployed in the main traffic of our Image-Text feed recommender system, which obtains 6.28\%, 6.82\%, and 4.77\% CTR gains on news, novels, and entertainment contents, respectively. |
Keyword | Behavioral Target Generalization Sequential Recommendation Ctr Prediction Recommender Systems |
DOI | 10.1109/TNSE.2022.3149328 |
URL | View the original |
Indexed By | SCIE |
Language | 英語English |
WOS Research Area | Engineering ; Mathematics |
WOS Subject | Engineering, Multidisciplinary ; Mathematics, Interdisciplinary Applications |
WOS ID | WOS:000800200900059 |
Publisher | IEEE COMPUTER SOC, 10662 LOS VAQUEROS CIRCLE, PO BOX 3014, LOS ALAMITOS, CA 90720-1314 |
Scopus ID | 2-s2.0-85124750058 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE Faculty of Science and Technology THE STATE KEY LABORATORY OF INTERNET OF THINGS FOR SMART CITY (UNIVERSITY OF MACAU) |
Corresponding Author | Li, Yuanman |
Affiliation | 1.Shenzhen University, 47890 Shenzhen, Guangdong, China, 518060 2.State Key Laboratory of Internet of Things for Smart City, Department of Computer Information Science, University of Macau, Taipa 999078, Macao 3.Guangdong Key Laboratory of Intelligent Information Processing, College of Electronics and Information Engineering, Shenzhen University, Shenzhen 518060, China 4.Platform and Content Group, Tencent Inc., Shenzhen 518054, China 5.Interactive Entertainment Group, Tencent Inc., Shenzhen 518054, China 6.the Department of Computing, The Hong Kong Polytechnic University, 26680 Kowloon, HK, Hong Kong |
Recommended Citation GB/T 7714 | Chen, Junyang,Gong, Zhiguo,Li, Yuanman,et al. Meta-path Based Neighbors for Behavioral Target Generalization in Sequential Recommendation[J]. IEEE Transactions on Network Science and Engineering, 2022, 9(3), 1658-1667. |
APA | Chen, Junyang., Gong, Zhiguo., Li, Yuanman., Zhang, Huanjian., Yu, Hongyong., Zhu, Junzhang., Fan, Ge., Wu, Xiao Ming., & Wu, Kaishun (2022). Meta-path Based Neighbors for Behavioral Target Generalization in Sequential Recommendation. IEEE Transactions on Network Science and Engineering, 9(3), 1658-1667. |
MLA | Chen, Junyang,et al."Meta-path Based Neighbors for Behavioral Target Generalization in Sequential Recommendation".IEEE Transactions on Network Science and Engineering 9.3(2022):1658-1667. |
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