Residential College | false |
Status | 已發表Published |
Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB | |
Choe, J. Y. J1; Kim, J. J2; Hwang, J3 | |
2021 | |
Source Publication | Journal of Travel & Tourism Marketing |
ABS Journal Level | 2 |
ISSN | 1054-8408 |
Volume | 38Issue:1Pages:16-30 |
Abstract | This study merged the technology acceptance model (TAM) with the theory of planned behavior (TPB) to examine how to form behavioral intentions in the context of drone food delivery services. The results of data analysis showed that all six hypotheses within the model that merged the TAM and the TPB were statistically supported. In addition, product innovativeness moderated the relationship between the subjective norm and behavioral intentions. In the latter part of this study, implications for the food service industry as well as implications for the tourism industry were presented. |
Keyword | Drone Food Delivery Services Product Innovativeness Technology Acceptance Model Theory Of Planned Behavior |
DOI | 10.1080/10548408.2020.1862023 |
URL | View the original |
Indexed By | SSCI |
Language | 英語English |
WOS Research Area | Social Sciences - Other Topics |
WOS Subject | Hospitality, Leisure, Sport & Tourism |
WOS ID | WOS:000607676900001 |
Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND |
Scopus ID | 2-s2.0-85100073130 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT |
Corresponding Author | Hwang, J |
Affiliation | 1.Faculty of Business Administration, University of Macau, Taipa, Macao 2.School of Hotel and Tourism Management, Youngsan University, Haeundae-Gu, South Korea 3.The College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea |
First Author Affilication | Faculty of Business Administration |
Recommended Citation GB/T 7714 | Choe, J. Y. J,Kim, J. J,Hwang, J. Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB[J]. Journal of Travel & Tourism Marketing, 2021, 38(1), 16-30. |
APA | Choe, J. Y. J., Kim, J. J., & Hwang, J (2021). Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB. Journal of Travel & Tourism Marketing, 38(1), 16-30. |
MLA | Choe, J. Y. J,et al."Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB".Journal of Travel & Tourism Marketing 38.1(2021):16-30. |
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