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Perceived risks from drone food delivery services before and after COVID-19
Ja Young (Jacey) Choe,1; Jinkyung Jenny Kim,2; Jinsoo Hwang3
2021-05-06
Source PublicationInternational Journal of Contemporary Hospitality Management
ABS Journal Level3
ISSN0959-6119
Volume33Issue:4Pages:1276-1296
Abstract

Purpose: The purpose of this study was to explore if five subdimensions of perceived risk (financial, time, privacy, performance and psychological risks) negatively affects image. In addition, this study aims to investigate if image has a positive effect on intentions to use. Lastly, the purpose of this study was to examine the moderating effect of Coronavirus disease-2019 (COVID-19), before and after the outbreak, in the relationship between perceived risk and image. Design/methodology/approach: Data were collected from 331 people before the COVID-19 outbreak and 343 people after the COVID-19 outbreak. To test hypotheses, this study used structural equation modeling. Findings: Time, performance and psychological risks negatively affected image before the outbreak of COVID-19. Meanwhile, performance risks and psychological risks had a negative influence on image only after the outbreak of COVID-19. In addition, there was demonstrated to be a positive relationship between image and intentions to use, both before and after the COVID-19 outbreak. Finally, the outbreak of COVID-19 positively moderates the relationship between performance risk and image. Practical implications: The current study provides the following practical implications. First, industry practitioners need to develop a performance guarantee system which enhances the quality assurance of drone food delivery services (DFDS). Second, live streaming or creative activities would help to visualize DFDS in a way that stresses the stable operation of these services. Originality/value: The importance of contactless services has been emphasized ever since the beginning of the COVID-19 outbreak. However, there has been very little research on the future of contactless services after COVID-19. This study investigated the perceived risk from DFDS as a form of contactless service which has not been conducted before. The findings of this study will improve the understanding of the changes that have occurred in consumers’ perception of risk from DFDS during the COVID-19 pandemic.;Purpose: The purpose of this study was to explore if five subdimensions of perceived risk (financial, time, privacy, performance and psychological risks) negatively affects image. In addition, this study aims to investigate if image has a positive effect on intentions to use. Lastly, the purpose of this study was to examine the moderating effect of Coronavirus disease-2019 (COVID-19), before and after the outbreak, in the relationship between perceived risk and image. Design/methodology/approach: Data were collected from 331 people before the COVID-19 outbreak and 343 people after the COVID-19 outbreak. To test hypotheses, this study used structural equation modeling. Findings: Time, performance and psychological risks negatively affected image before the outbreak of COVID-19. Meanwhile, performance risks and psychological risks had a negative influence on image only after the outbreak of COVID-19. In addition, there was demonstrated to be a positive relationship between image and intentions to use, both before and after the COVID-19 outbreak. Finally, the outbreak of COVID-19 positively moderates the relationship between performance risk and image. Practical implications: The current study provides the following practical implications. First, industry practitioners need to develop a performance guarantee system which enhances the quality assurance of drone food delivery services (DFDS). Second, live streaming or creative activities would help to visualize DFDS in a way that stresses the stable operation of these services. Originality/value: The importance of contactless services has been emphasized ever since the beginning of the COVID-19 outbreak. However, there has been very little research on the future of contactless services after COVID-19. This study investigated the perceived risk from DFDS as a form of contactless service which has not been conducted before. The findings of this study will improve the understanding of the changes that have occurred in consumers’ perception of risk from DFDS during the COVID-19 pandemic.

KeywordIntentions To Use Covid-19 Perceived Risk Image Dfds
DOI10.1108/IJCHM-08-2020-0839
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:000623397300001
PublisherEMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND
Scopus ID2-s2.0-85101541008
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Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorJinsoo Hwang
Affiliation1.Faculty of Business Administration, University of Macau, Taipa, Macao
2.School of Hotel and Tourism Management, Youngsan University – Haeundae Campus, Busan, South Korea
3.The College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea
First Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Ja Young ,Jinkyung Jenny Kim,,Jinsoo Hwang. Perceived risks from drone food delivery services before and after COVID-19[J]. International Journal of Contemporary Hospitality Management, 2021, 33(4), 1276-1296.
APA Ja Young ., Jinkyung Jenny Kim,., & Jinsoo Hwang (2021). Perceived risks from drone food delivery services before and after COVID-19. International Journal of Contemporary Hospitality Management, 33(4), 1276-1296.
MLA Ja Young ,et al."Perceived risks from drone food delivery services before and after COVID-19".International Journal of Contemporary Hospitality Management 33.4(2021):1276-1296.
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