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Unpacking government social media messaging strategies during the COVID-19 pandemic in China
Li, Yiran1; Chandra, Yanto2; Fan, Yingying1
2021-12-27
Source PublicationPolicy and Internet
ISSN1944-2866
Volume14Issue:3Pages:651-672
Abstract

A core aspect of agile governance is effectively managing communications between a government and its citizens. However, doing so during an emergency—particularly a pandemic—is often complex and challenging. In this article, we examine how various levels of the Chinese government (central, provincial, and municipal) communicated with the public in response to the COVID-19 pandemic. Analyzing government social media posts during the COVID-19 outbreak in Wuhan (“text as data”), we conduct topic modeling analysis and identify four strategies that characterize Chinese governments’ responses to a variety of issues at the ground level, which we label instructing information, adjusting information, advocacy, and bolstering. The results show that local government agencies predominantly used the first two strategies, whereas the central government mainly relied on the last two. These strategies explain how various levels of government engaged in agile governance through their communication with citizens, highlight the coordination and control work undertaken by governments at all levels, and demonstrate how these methods shielded the central government from blame for the pandemic.

KeywordCovid-19 Government Posts Response Strategy Situational Crisis Communication Theory Social Media
DOI10.1002/poi3.282
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaCommunication ; Government & Law
WOS SubjectCommunication ; Political Science
WOS IDWOS:000734461200001
PublisherWILEY111 RIVER ST, HOBOKEN 07030-5774, NJ
Scopus ID2-s2.0-85121694140
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Citation statistics
Document TypeJournal article
CollectionFaculty of Social Sciences
DEPARTMENT OF GOVERNMENT AND PUBLIC ADMINISTRATION
Corresponding AuthorChandra, Yanto
Affiliation1.Department of Government and Public Administration, Faculty of Social Sciences, University of Macau, Taipa, Macao
2.Department of Applied Social Sciences, Faculty of Health and Social Sciences, The Hong Kong Polytechnic University, Hung Hom, Hong Kong
First Author AffilicationFaculty of Social Sciences
Recommended Citation
GB/T 7714
Li, Yiran,Chandra, Yanto,Fan, Yingying. Unpacking government social media messaging strategies during the COVID-19 pandemic in China[J]. Policy and Internet, 2021, 14(3), 651-672.
APA Li, Yiran., Chandra, Yanto., & Fan, Yingying (2021). Unpacking government social media messaging strategies during the COVID-19 pandemic in China. Policy and Internet, 14(3), 651-672.
MLA Li, Yiran,et al."Unpacking government social media messaging strategies during the COVID-19 pandemic in China".Policy and Internet 14.3(2021):651-672.
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