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Stance markers in television news presentation: Expressivity of eyebrow flashes in the delivery of news
Han, Zhengrui; Zhu, Hongqiang
2018-03
Source PublicationSEMIOTICA
ISSN0037-1998
Issue221Pages:279-300
Abstract

The discourse of broadcast news is shifting toward being more "conversational." As a consequence, rather than assuming the traditional poker-face style of delivering news on television, news readers as televised personae are becomingmore "informal" and "dialogic" in order to better relate to audiences. Eyebrow flashes, as a communicative resource in television news presentation, play an important part in construing the expressiveness of presentation and engaging with audiences. Drawing upon insights from nonverbal communication studies (especially the pragmatics of nonverbal communication) and discourse analysis, this paper explores the pragmatics of eyebrow flashes as a marker of expressivity in news delivery, and the interaction of eyebrow flashes with the verbal context, based on data collected from Chinese broadcast news in English. The analysis shows that eyebrow flashes are widely employed to initiate the theme of the agent in news messages (implicating "I know something"), to emphasize the focus of the news statements (implying "I am thinking now"), and to respond to the attributed statement (indicating "I want to know more"). Therefore, eyebrow flashes function to assist viewers in construing alignment with authors or reporters of news, as well as alignment with audiences. In addition, they serve to distill personal emotion to hybridize the institutional voice of news, thus rendering television news more "watchable" and engaging.

KeywordNews Discourse Television News Presentation Expressivity Eyebrow Flashes Stance Marker Nonverbal Communication
DOI10.1515/sem-2016-0138
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaArts & Humanities - Other Topics ; Social Sciences - Other Topics
WOS SubjectHumanities, Multidisciplinary ; Social Sciences, Interdisciplinary
WOS IDWOS:000426252900013
PublisherWALTER DE GRUYTER GMBH
The Source to ArticleWOS
Scopus ID2-s2.0-85037641541
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionUniversity of Macau
Recommended Citation
GB/T 7714
Han, Zhengrui,Zhu, Hongqiang. Stance markers in television news presentation: Expressivity of eyebrow flashes in the delivery of news[J]. SEMIOTICA, 2018(221), 279-300.
APA Han, Zhengrui., & Zhu, Hongqiang (2018). Stance markers in television news presentation: Expressivity of eyebrow flashes in the delivery of news. SEMIOTICA(221), 279-300.
MLA Han, Zhengrui,et al."Stance markers in television news presentation: Expressivity of eyebrow flashes in the delivery of news".SEMIOTICA .221(2018):279-300.
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