Master's thesis research in social marketing (1971-2015)

doi:10.1108/JSOCM-11-2016-0072

Residential College	false
Status	已發表Published
	Master's thesis research in social marketing (1971-2015)
	Truong, V. Dao 1,2,3,4; Dietrich, Timo 5,6,7
	2018
Source Publication	JOURNAL OF SOCIAL MARKETING
ABS Journal Level	1
ISSN	2042-6763
Volume	8 Issue:1 Pages:58-98
Abstract	Purpose-Limited attention has been given to the study of social marketing at the graduate level. Such a study not only reveals research interests and trends, but also provides insights into the level of academic evolution ormaturity of the social marketing field. This paper aims to examine social marketing as the subject of master's theses.
Keyword	Social Marketing Behaviour Change Discipline Dissertation Master's Thesis Degree Programmes
DOI	10.1108/JSOCM-11-2016-0072
URL	View the original
Indexed By	SSCI
Language	英語English
WOS Research Area	Business & Economics
WOS Subject	Business
WOS ID	WOS:000418423000004
Publisher	EMERALD GROUP PUBLISHING LTD
Scopus ID	2-s2.0-85033570722
Fulltext Access	View Full-Text via DOI View Full-Text via Web of Science
Citation statistics
Document Type	Journal article
Collection	University of Macau
Affiliation	1.North West Univ, TREES, Potchefstroom, South Africa; 2.Natl Econ Univ, Dept Tourism & Hospitality, Hanoi, Vietnam; 3.Univ Macau, Fac Business Adm, Macau, Peoples R China; 4.Social Mkt Initiat, Hanoi, Vietnam; 5.Griffith Univ, Dept Mkt, Social Mkt Griffith, Nathan, Qld, Australia; 6.Griffith Univ, Griffith Menzies Hlth Inst Queensland, Nathan, Qld, Australia; 7.Univ Queensland, Fac Med & Biomed Sci, Ctr Youth Subst Abuse, St Lucia, Qld, Australia
First Author Affilication	University of Macau
Recommended Citation GB/T 7714	Truong, V. Dao,Dietrich, Timo. Master's thesis research in social marketing (1971-2015)[J]. JOURNAL OF SOCIAL MARKETING, 2018, 8(1), 58-98.
APA	Truong, V. Dao., & Dietrich, Timo (2018). Master's thesis research in social marketing (1971-2015). JOURNAL OF SOCIAL MARKETING, 8(1), 58-98.
MLA	Truong, V. Dao,et al."Master's thesis research in social marketing (1971-2015)".JOURNAL OF SOCIAL MARKETING 8.1(2018):58-98.

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