| Residential College | false |
| Status | 已發表Published |
| Young consumers’ behavioural intention based on hotel websites | |
Chan, Sow Hup Joanne1  ; Wu, Simon1; Vipulakom, Krisee2
| |
| 2020-01-02 | |
| Source Publication | Anatolia
 |
| ABS Journal Level | 1 |
| ISSN | 1303-2917 |
| Volume | 31Issue:1Pages:1-18 |
| Abstract | This study investigates young consumers’ behavioural intention based on attractiveness, user-friendliness, and marketing effectiveness of economy hotel websites. Comparison of ratings between languages used and groups of respondents was also made. Results showed no significant difference in scores between the English language and Chinese language websites. Chinese and Thai respondents reported significant differences in three dimensions for the English language websites. Site attractiveness, user-friendliness, and marketing effectiveness are positively linked to behavioural intentions. Marketing effectiveness is a crucial driver for making an online reservation and for recommendation/revisit. Language matters and is important in customer relationships in the context of B2C communication. Website designers and marketers can consider additional design factors in order to improve the overall design of the websites. |
| Keyword | Behavioural Intentions Macau Marketing Effectiveness Site Attractiveness User-friendliness Young Consumers |
| DOI | 10.1080/13032917.2019.1684959 |
| URL | View the original |
| Indexed By | ESCI |
| Language | 英語English |
| WOS Research Area | Social Sciences - Other Topics |
| WOS Subject | Hospitality, Leisure, Sport & Tourism |
| WOS ID | WOS:000493966200001 |
| Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND |
| Scopus ID | 2-s2.0-85074695537 |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Journal article |
| Collection | Faculty of Business Administration DEPARTMENT OF MANAGEMENT AND MARKETING DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT |
| Corresponding Author | Chan, Sow Hup Joanne |
| Affiliation | 1.Faculty of Business Administration, University of Macau, Taipa, China 2.Faculty of Business Administration, Assumption University, Samutprakan, Thailand |
| First Author Affilication | Faculty of Business Administration |
| Corresponding Author Affilication | Faculty of Business Administration |
| Recommended Citation GB/T 7714 | Chan, Sow Hup Joanne,Wu, Simon,Vipulakom, Krisee. Young consumers’ behavioural intention based on hotel websites[J]. Anatolia, 2020, 31(1), 1-18. |
| APA | Chan, Sow Hup Joanne., Wu, Simon., & Vipulakom, Krisee (2020). Young consumers’ behavioural intention based on hotel websites. Anatolia, 31(1), 1-18. |
| MLA | Chan, Sow Hup Joanne,et al."Young consumers’ behavioural intention based on hotel websites".Anatolia 31.1(2020):1-18. |
| Files in This Item: | There are no files associated with this item. | |||||
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