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Travel arrangement as a moderator in image–satisfaction–behavior relations: An investigation of Chinese outbound travelers
Liu X.; Li J.J.; Yang Y.
2015
Source PublicationJournal of Vacation Marketing
ABS Journal Level1
ISSN13567667
Volume21Issue:3Pages:225
Abstract

With more and more destinations relying on repeat travelers, the inclination of tourists to revisit some destinations has become a significant topic of study. Therefore, the reasons for travelers’ revisits have been addressed in many research studies. These studies have determined several factors of the revisit inclination, such as satisfaction, destination image, and perceived quality. However, in most of the previous studies about the relationships among the destination image and tourists’ satisfaction, as well as their behavioral intentions to the destination, the moderating variables were not considered. Consequently, we analyzed the moderator effects of certain characteristics of different travel arrangements on the theoretical relationship among the destination image, tourists’ satisfaction, and their behavioral intentions to the destination. This article first identifies the similarities and differences among these two types of Chinese outbound travelers in terms of their demographic and trip characteristics. It then confirms that these two types of travelers differ in terms of the relationships among perceived destination images, satisfaction level, and future behavioral intentions using an invariance test of structural model. According to the multiple group cause-and-effect analysis, the results show that travel arrangement can largely affect either the relations between destination image and tourists’ satisfaction or their behavioral intentions. Moreover, the relationship between either destination image and tourists’ satisfaction or their behavioral intentions is generally stronger for independent visitors. Finally, the influences are discussed from both theoretical and practical perspective. © The Author(s) 2015

KeywordBehavioral Intentions Destination Image Moderator Effect Overall Satisfaction Travel Arrangement
DOI10.1177/1356766714567797
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaBusiness & Economics ; Social Sciences - Other Topics
WOS SubjectBusiness ; Hospitality, Leisure, Sport & Tourism
WOS IDWOS:000356310600001
The Source to ArticleScopus
Scopus ID2-s2.0-84930900210
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionUniversity of Macau
Recommended Citation
GB/T 7714
Liu X.,Li J.J.,Yang Y.. Travel arrangement as a moderator in image–satisfaction–behavior relations: An investigation of Chinese outbound travelers[J]. Journal of Vacation Marketing, 2015, 21(3), 225.
APA Liu X.., Li J.J.., & Yang Y. (2015). Travel arrangement as a moderator in image–satisfaction–behavior relations: An investigation of Chinese outbound travelers. Journal of Vacation Marketing, 21(3), 225.
MLA Liu X.,et al."Travel arrangement as a moderator in image–satisfaction–behavior relations: An investigation of Chinese outbound travelers".Journal of Vacation Marketing 21.3(2015):225.
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