This research investigates a new phenomenon – foodstagramming, in which tourists embark on capturing and sharing food photos – using a mixed-methods approach in three studies. Study 1 assesses how foodstagramming experiences are phenomenologically constructed in a field inquiry. Studies 2 and 3 undergo a rigorous scale development process by setting forth a foodstagramming benefit scale, which measures tourist perceived value in capturing and sharing of food photos in social media. These two studies further test its nomological network via a relationship leading from impression management to travel satisfaction through foodstagramming benefits. Results address the conundrum in the literature, which conjectures why self-expression, enrichment of dining experience, social connection, virtual community engagement, and special occasion memory underpin the foodstragramming phenomenon and how they could reap favorable travel outcomes. This research further contributes to the hospitality and tourism industry with insights on technology mediated dining and travel experiences.