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Detecting online counterfeit-goods seller using connection discovery
MING CHEUNG1; JAMES SHE1; WEIWEI SUN2; JIANTAO ZHOU2
2019-06-01
Source PublicationACM Transactions on Multimedia Computing, Communications and Applications
ISSN1551-6857
Volume15Issue:2
Other Abstract

With the advancement of social media and mobile technology, any smartphone user can easily become a seller on social media and e-commerce platforms, such as Instagram and Carousell in Hong Kong or Taobao in China. A seller shows images of their products and annotates their images with suitable tags that can be searched easily by others. Those images could be taken by the seller, or the seller could use images shared by other sellers. Among sellers, some sell counterfeit goods, and these sellers may use disguising tags and language, which make detecting them a difficult task. This article proposes a framework to detect counterfeit sellers by using deep learning to discover connections among sellers from their shared images. Based on 473K shared images from Taobao, Instagram, and Carousell, it is proven that the proposed framework can detect counterfeit sellers. The framework is 30% better than approaches using object recognition in detecting counterfeit sellers. To the best of our knowledge, this is the first work to detect online counterfeit sellers from their shared images.

KeywordCounterfeit Seller Detection Deep Learning Social Network
DOI10.1145/3311785
URLView the original
Indexed BySCIE
Language英語English
WOS Research AreaComputer Science ; Engineering
WOS SubjectComputer Science, Information Systems ; Computer Science, Software Engineering ; Computer Science, Theory & Methods
WOS IDWOS:000477935400006
Scopus ID2-s2.0-85067246487
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Citation statistics
Document TypeJournal article
CollectionFaculty of Science and Technology
Affiliation1.HKUST-NIE Social Media Lab
2.Department of Computer and Information Science, Faculty of Science and Technology, State Key Laboratory of Internet of Things for Smart City, University of Macau
Recommended Citation
GB/T 7714
MING CHEUNG,JAMES SHE,WEIWEI SUN,et al. Detecting online counterfeit-goods seller using connection discovery[J]. ACM Transactions on Multimedia Computing, Communications and Applications, 2019, 15(2).
APA MING CHEUNG., JAMES SHE., WEIWEI SUN., & JIANTAO ZHOU (2019). Detecting online counterfeit-goods seller using connection discovery. ACM Transactions on Multimedia Computing, Communications and Applications, 15(2).
MLA MING CHEUNG,et al."Detecting online counterfeit-goods seller using connection discovery".ACM Transactions on Multimedia Computing, Communications and Applications 15.2(2019).
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