Food fraud is an economically motivated illicit activity that has surpassed the limited regulatory and enforcement resources dedicated by the governments for combatting this transnational phenomenon that endangers human health, erodes consumer trust, and causes substantial losses to the global food industry. Fragmentation, overlaps, and divergence of numerous food-related legal regimes both at national and international levels represent a serious challenge for combatting these illegal practices. Even a uniform and coherent legal definition of food fraud resulting in the “fake food” seems unattainable, as the overview of the relevant regulations of China and European Union indicates. The systemic approach to tackling the problem of food fraud would require the coordination of various legal regimes and stakeholders (both governmental and non-governmental) in the process of “regulatory co-opetition”.