Series editor’s preface                                                          vii  
                          
List of contributors                                                              ix

1  Sociolinguistics and the study of English in Asian popular culture              1
   Jamie Shinhee Lee and Andrew Moody

Part I: Listening to Popular Culture                                              13

2  English as an alternative language in Hong Kong popular music                  15
   Phil Benson and Alice Chik

3  English in Cantopop: Code-switching, pop songs and the local                   35
   identity of Hong Kong Chinese
    Brian Hok-Shing Chan

4  The hip hop music scene in Hong Kong: Hybridity and identity                   59
   in youth culture
   Angel Lin

Part II: Watching Popular Culture                                                 75

5  Colliding world-views: A night with Philippine television                      77
   Roger M. Thompson

6  Lu-go and the role of English loanwords in Japanese: The making
   of a ‘pop pidgin’                                                             103
   Andrew Moody and Yuko Matsumoto

7  Please Teach Me English: English and metalinguistic discourse in              127
   South Korean fi lm
   Jamie Shinhee Lee

8  English and e-communication in China                                          151
   Liwei Gao

Part III: Selling Popular Culture                                                171

9  How to make women buy beauty: A comparative analysis of                       173
   Singaporean print advertisements of beauty products and
   conversational implicatures
   Beng Soon Lim and Lu-Ann Ong

10 English mixing in residential real estate advertising in Taiwan:              199
   Linguistic devices, socio-psychological effects and consumers’
   attitudes
   Jia-Ling Hsu

11 Advertising and branding in India                                             231
   Tej K. Bhatia

12 Evaluation of global English as a situated practice: Korean                   255
   responses to the use of English in television commercials
   Joseph Sung-Yul Park

Index                                                                            271