World literature has continued to draw attention in humanities research. Since the possibility of world literature rests on international circulation, translation has a pivotal role to play. However, in recent years, serious doubt has been cast on the meaningfulness of this role, foregrounding the chronic issue of untranslatability that is seen to undermine the chance of world literature. There is no denying that if the role of cross-cultural communication is played inadequately or unsatisfactorily, the circulation of national literatures is impeded to become world literature. Through the heterogeneity of diferent context dimensions, cross-cultural interpretations and forms of mediating cultures in various manifestations are brought to the fore about the essential need for further investigation and research. This paper attempts to frontally address the issues raised by scholars working in the feld of world literature in relation to renewed challenges to translation and for that matter, Translation Studies. Translation happens at a specifc location and time, which in turn govern and determine what happens to and in translation. The quality, or rather acceptability, of translation for the purpose of enabling the circulation of literary texts across national boundaries will be re-examined in connection with world literature, the success of which necessitates cross-cultural transformation as exemplifed in inscribing the putative literary value into translation.