The concept of love has been receiving sustained critical attention in recent critical discourse. While there was once reluctance to consider love an object of serious scholarly inquiry, contemporary philosophers and theorists have turned to love in theorizing issues of overlapping philosophical, ethical, cultural, and political concern. This paper seeks to contribute to the expanding discourse on love by offering a rereading of the work of critical theorist Erich Fromm. I reevaluate Fromm’s work within the constellation of late capitalism, and I explore the utility of his prescriptions regarding amorous relations. How might his “art of loving” be realized given the problem of sexual difference and the commodification of love? Towards this goal, I place Fromm in conversation with Jacques Lacan to offer a way to rethink what it might mean to give one’s lack to the other, a gesture of acceptance of one’s symbolic castration.