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Hybridities and awkward constructions in Philippine locavorism: reframing global-local dynamics through assemblage thinking
Marvin Joseph F. Montefrio1; Jeremy C. De Chavez2; Antonio P. Contreras3; Dennis S. Erasga3
2020-01-30
Source PublicationFood Culture & Society
ISSN1552-8014
Volume23Issue:2Pages:117–136
Abstract

In the last six years, there has been an emergence of food retail establishments that claim to advocate and practice locavorism in Manila, capital of the Philippines. Based on three years of field research and new media analysis, we observed that the Manila adaptation of locavorism has striking similarities to and notable differences from its Western cognates, manifesting as complex amalgamations of local-global discourses and materialities. We examine this articulation as an “assemblage” that manifests as hybridities, a product of the combination of Filipino and Western discursive elements and material practices, and as “awkward constructions”, a combination of disengaged consumers, haphazard combinations of local and imported ingredients, and exclusionary consumer spaces. In this distinctive formation, culinary bricoleurs – restaurant owners and chefs – “make do”, rearrange and experiment with a variety of discursive and material components available from the local and the global to create a largely fragmented and messy local food enterprise. We attribute the contingence of this assemblage to the colonial history and post-colonial conditions of the Philippines, where associated power dynamics have shaped locavorism subjects as they negotiate the continued influence of Western culinary culture and navigate the competitive world of food business.

KeywordAssemblage Hybridity Bricolage Locavorism Food Localism Organic Farm-to-table Philippines
DOI10.1080/15528014.2020.1713428
Indexed BySSCI
Language英語English
WOS Research AreaSociology
WOS SubjectSociology
WOS IDWOS:000512409900001
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND
Scopus ID2-s2.0-85079162701
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Document TypeJournal article
CollectionFaculty of Arts and Humanities
DEPARTMENT OF ENGLISH
Corresponding AuthorMarvin Joseph F. Montefrio
Affiliation1.Division of Social Science, Yale-NUS College, Singapore
2.Faculty of Arts and Humanities, University of Macau, Taipa, Macau SAR, China
3.College of Liberal Arts, De La Salle University, Manila, Philippines
Recommended Citation
GB/T 7714
Marvin Joseph F. Montefrio,Jeremy C. De Chavez,Antonio P. Contreras,et al. Hybridities and awkward constructions in Philippine locavorism: reframing global-local dynamics through assemblage thinking[J]. Food Culture & Society, 2020, 23(2), 117–136.
APA Marvin Joseph F. Montefrio., Jeremy C. De Chavez., Antonio P. Contreras., & Dennis S. Erasga (2020). Hybridities and awkward constructions in Philippine locavorism: reframing global-local dynamics through assemblage thinking. Food Culture & Society, 23(2), 117–136.
MLA Marvin Joseph F. Montefrio,et al."Hybridities and awkward constructions in Philippine locavorism: reframing global-local dynamics through assemblage thinking".Food Culture & Society 23.2(2020):117–136.
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