Residential College | false |
Status | 已發表Published |
The effect of salespersons’ retail service quality and consumers’ mood on impulse buying | |
Chanthika Pornpitakpan1; Yizhou Yuan2; Jie Hui Han3 | |
2017 | |
Source Publication | AUSTRALASIAN MARKETING JOURNAL |
ABS Journal Level | 1 |
ISSN | 1441-3582 |
Volume | 25Issue:1Pages:2-11 |
Abstract | This study uses an experiment with 102 Singaporean working adults to examine the effects of salespersons’ retail service quality (SRSQ) and consumers’ mood on impulse buying (IB) and store-revisit intentions. The results show that consumers receiving good SRSQ exhibit greater IB and store-revisit intentions than do those receiving poor SRSQ, and consumers in a positive mood show greater IB than do those in a negative mood. Mood fully mediates the effect of SRSQ on IB in terms of purchase quantity and partially/ complementarily mediates the effect of SRSQ on IB in terms of purchase intentions and store-revisit intentions. This research offers insights into the affective and cognitive mechanisms of IB and storerevisit intentions in a specific retail context. The findings help retailers facilitate purchase behavior and improve customer satisfaction in services. Ethical consumption policies and practices could also incorporate the IB mechanism reported in this study. Future research opportunities are discussed. |
Keyword | Impulse Buying Salesperson’s Retail Service Quality Mood Mediation Test Purchase Intentions Store-revisit Intentions |
DOI | 10.1016/j.ausmj.2016.12.003 |
Language | 英語English |
WOS Research Area | Business & Economics |
WOS Subject | Business |
WOS ID | WOS:000399002300002 |
Publisher | ELSEVIER SCIENCE BV, PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS |
Scopus ID | 2-s2.0-85009357370 |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | Faculty of Business Administration |
Corresponding Author | Chanthika Pornpitakpan |
Affiliation | 1.Faculty of Business Administration, University of Macau, Taipa, Macau, China 2.School of Economics and Finance, Xi’an International Studies University, Xi’an, China 3.Maritime and Port Authority of Singapore, Singapore |
First Author Affilication | Faculty of Business Administration |
Corresponding Author Affilication | Faculty of Business Administration |
Recommended Citation GB/T 7714 | Chanthika Pornpitakpan,Yizhou Yuan,Jie Hui Han. The effect of salespersons’ retail service quality and consumers’ mood on impulse buying[J]. AUSTRALASIAN MARKETING JOURNAL, 2017, 25(1), 2-11. |
APA | Chanthika Pornpitakpan., Yizhou Yuan., & Jie Hui Han (2017). The effect of salespersons’ retail service quality and consumers’ mood on impulse buying. AUSTRALASIAN MARKETING JOURNAL, 25(1), 2-11. |
MLA | Chanthika Pornpitakpan,et al."The effect of salespersons’ retail service quality and consumers’ mood on impulse buying".AUSTRALASIAN MARKETING JOURNAL 25.1(2017):2-11. |
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