| Residential College | false |
| Status | 已發表Published |
| Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption | |
Pornpitakpan, Chanthika1,2 ; Yuan, Yizhou3
| |
| 2016 | |
| Conference Name | China Marketing International Conference (CMIC) |
| Source Publication | PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET
 |
| Pages | 438-442 |
| Conference Date | JUL 08-11, 2016 |
| Conference Place | Qingdao, PEOPLES R CHINA |
| Keyword | Mental Budgeting Underconsumption Long-term Orientation Framing Compulsive Buying Self-control |
| Language | 英語English |
| WOS Research Area | Business & Economics |
| WOS Subject | Business |
| WOS ID | WOS:000392335700056 |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Conference paper |
| Collection | Faculty of Business Administration DEPARTMENT OF MANAGEMENT AND MARKETING |
| Affiliation | 1.Univ British Columbia, Vancouver, BC V5Z 1M9, Canada 2.Univ Macau, Fac Business Adm, Taipa, Macao, Peoples R China 3.Xian Int Studies Univ, Sch Econ & Finance, Xian, Peoples R China |
| First Author Affilication | University of Macau |
| Recommended Citation GB/T 7714 | Pornpitakpan, Chanthika,Yuan, Yizhou. Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption[C], 2016, 438-442. |
| APA | Pornpitakpan, Chanthika., & Yuan, Yizhou (2016). Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption. PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, 438-442. |
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