| Residential College | false |
| Status | 已發表Published |
| AMBIVALENCE IN ETHNOCENTRIC BIAS | |
Ting-Hsiang Tseng1; George Balabanis2; Matthew Liu3
| |
| 2016 | |
| Conference Name | 16th Biennial World Marketing Congress |
| Source Publication | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
 |
| Pages | 481 |
| Conference Date | JUL 17-20, 2013 |
| Conference Place | Melbourne, AUSTRALIA |
| Publisher | Springer International Publishing AG |
| DOI | 10.1007/978-3-319-24184-5_121 |
| Language | 英語English |
| WOS Research Area | Business & Economics |
| WOS Subject | Business |
| WOS ID | WOS:000378071400120 |
| Scopus ID | 2-s2.0-85125228898 |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Conference paper |
| Collection | DEPARTMENT OF MANAGEMENT AND MARKETING Faculty of Business Administration |
| Affiliation | 1.Feng Chia University, Taiwan 2.City University London, UK 3.University of Macau, China |
| Recommended Citation GB/T 7714 | Ting-Hsiang Tseng,George Balabanis,Matthew Liu. AMBIVALENCE IN ETHNOCENTRIC BIAS[C]:Springer International Publishing AG, 2016, 481. |
| APA | Ting-Hsiang Tseng., George Balabanis., & Matthew Liu (2016). AMBIVALENCE IN ETHNOCENTRIC BIAS. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 481. |
| Files in This Item: | There are no files associated with this item. | |||||
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