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FROM SALES AGENT TO INTERNATIONAL COMPETITOR: CATCH-UP STRATEGY OF MINDRAY IN THE GLOBAL MARKET
Bao, FF; Hu, H
2010
Conference Name10th International Conference on Industrial Management
Source PublicationICIM 2010: PROCEEDINGS OF THE TENTH INTERNATIONAL CONFERENCE ON INDUSTRIAL MANAGEMENT
Pages337-341
Conference DateSEP 16-18, 2010
Conference PlaceBeijing, PEOPLES R CHINA
AbstractHow past sales agents become international competitor to their used principals is one topic less addressed in the past research. This article use a comprehensive case research to investigate the strategy and technological innovation applied to realize such kind of role change. The findings contribute to the understanding of catch-up in a globally linked environment.
KeywordCatch-up Strategy Sales Agent Technological Innovation
Indexed BySCIE
Language英語English
WOS Research AreaOperations Research & Management Science ; Engineering ; Business & Economics
WOS SubjectEngineering, Industrial ; Management ; Operations Research & Management Science
WOS IDWOS:000306943100063
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Document TypeConference paper
CollectionInstitute of Chinese Medical Sciences
AffiliationUniversity of Macau
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Bao, FF,Hu, H. FROM SALES AGENT TO INTERNATIONAL COMPETITOR: CATCH-UP STRATEGY OF MINDRAY IN THE GLOBAL MARKET[C], 2010, 337-341.
APA Bao, FF., & Hu, H (2010). FROM SALES AGENT TO INTERNATIONAL COMPETITOR: CATCH-UP STRATEGY OF MINDRAY IN THE GLOBAL MARKET. ICIM 2010: PROCEEDINGS OF THE TENTH INTERNATIONAL CONFERENCE ON INDUSTRIAL MANAGEMENT, 337-341.
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