Building on work–home resources model, we develop a conceptual model examining jobcrafting as the mediator between perceived customer participation and serviceemployees’ work-to-family enrichment, and organization-based self-esteem (OBSE) asthe moderator on this indirect relationship. Using two-wave survey data collected fromhotel service employees, we found that customer participation can enrich employees’family role through increased cognitive and relational job crafting. In addition, employees’OBSE accentuates the positive linkage between customer participation and employees’relational crafting, and subsequently their work-to-family enrichment. This study makesimportant contributions to extant literature on work-to-family enrichment and jobcrafting as well. It also carries important implications for organizations to supportemployees’ proactive participation in job crafting and enrich employees’ family life.