Residential College | false |
Status | 已發表Published |
Cultural Adaptations of Macau’s Casino Hotel Web Sites | |
Chang Boon Lee; Stella Leong | |
2012-12-12 | |
Conference Name | 2012 IEEE International Conference on Industrial and Engineering Management |
Source Publication | Proceedings of the 2012 IEEE International Conference on Industrial and Engineering Management |
Conference Date | 10 to 13 December 2012 |
Conference Place | Hong Kong |
Other Abstract | The objectives of this study are to (i)investigate the impact of Hofstede’s cultural dimensions on the design and contents of Macau’s casino hotel websites and (ii) evaluate the differences between the local Macau’s casino hotel websites and the foreign casino hotel websites. The study uses content analysis as the research method. It covers seven main areas of web design and contents. These are Interaction, Information Architecture, Navigation Design, Information Design, Presentation Style, Image, and Text. The results indicate that each cultural dimension has impact on particular areas of web design and contents. Additionally, the Macau websites with foreign brand name show a high degree of localization in terms of the country-specific adaptations (such as languages that suit the customers) and the use of country-specific website address. |
Language | 英語English |
Document Type | Conference paper |
Collection | DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT |
Affiliation | University of Macau, China |
First Author Affilication | University of Macau |
Recommended Citation GB/T 7714 | Chang Boon Lee,Stella Leong. Cultural Adaptations of Macau’s Casino Hotel Web Sites[C], 2012. |
APA | Chang Boon Lee., & Stella Leong (2012). Cultural Adaptations of Macau’s Casino Hotel Web Sites. Proceedings of the 2012 IEEE International Conference on Industrial and Engineering Management. |
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