This study explores the entrepreneurial orientation of family-owned and non-family owned microenterprise businesses in Malaysia. Entrepreneurial orientation is evaluated in relation to family business, family microenterprise management, and economic and non-economic goals. Results showed that family-owned microenterprises were more proactive and used different business approaches than non-family owned microenterprises. Family businesses were more risk-averse and less innovative than non-family businesses, although differences were not statistically significant. However, family businesses tended to outperform non-family businesses. Family businesses also tend to be more aggressive than non-family businesses when faced with decision-making affecting the future. Implications for future studies and public policy are discussed.