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Industry Labor Force Quality: An Investigation from the Customer Service Perspective
Gu, Zheng1; Siu, Ricardo Chi Sen2
2008-10
Source PublicationUNLV Gaming Research & Review Journal
ISSN1535-7589
Volume12Issue:1/2Pages:1-13
Abstract

To investigate the labor force quality deficiency in the Macao casino industry, this study conducted a survey among Macao casino guests on their assessment of customer service. The mean scores of different service features were calculated and compared across casinos operated by different casino companies. Furthermore, different service features were examined for their importance to the overall customer satisfaction based on an estimated regression model. The study found that most of the service features were below satisfactory rating, but Wynn Resorts stood out as the top performer among the four gaming companies. The regression model identified "respect", "smile" and "skill" as the most important contributors to overall customer satisfaction. The findings suggest that to become a top gaming destination, Macao must strengthen its labor force quality in both technical and interpersonal skills.

KeywordMacao Casinos Labor Quality Customer Service Inadequacy Survey
URLView the original
Language英語English
Document TypeJournal article
CollectionDEPARTMENT OF FINANCE AND BUSINESS ECONOMICS
Affiliation1.college of Hotel administration, university of Nevada, Las Vegas
2.Faculty of Business Administration, University of Macau, Macau,China
Recommended Citation
GB/T 7714
Gu, Zheng,Siu, Ricardo Chi Sen. Industry Labor Force Quality: An Investigation from the Customer Service Perspective[J]. UNLV Gaming Research & Review Journal, 2008, 12(1/2), 1-13.
APA Gu, Zheng., & Siu, Ricardo Chi Sen (2008). Industry Labor Force Quality: An Investigation from the Customer Service Perspective. UNLV Gaming Research & Review Journal, 12(1/2), 1-13.
MLA Gu, Zheng,et al."Industry Labor Force Quality: An Investigation from the Customer Service Perspective".UNLV Gaming Research & Review Journal 12.1/2(2008):1-13.
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