Family is a very important social institution in shaping our values and worldviews, which inevitably influence the ways managers go about their works. As this institution is going through tremendous level of transformation in all its dimensions, this study sought to look at some Chinese managers' changing conceptions of family nowadays and the implications for their managerial style. Based on a qualitative study conducted in Quanzhou, China, this study found that certain conceptions such as paternalism, utilitarianism, pragmatism, and intolerance towards one or another social circle has redefined the Chinese family and they are deeply embedded in their managers' thought system, which guide their managerial behaviours in diverse aspects of their work. While the traditional conception of Chinese family, which was a source of inspiration for organization building in Chinese family business, is being re-configured, the present form has helped to generate managerial and organizational behaviour which suffer from a number of limitations.