| Residential College | false |
| Status | 已發表Published |
| Master's thesis research in social marketing (1971-2015) | |
| Truong, V. Dao; Dietrich, Timo | |
| 2018 | |
| Source Publication | JOURNAL OF SOCIAL MARKETING
 |
| ABS Journal Level | 1 |
| ISSN | 2042-6763 |
| Volume | 8Issue:1Pages:58-98 |
| Abstract | Purpose-Limited attention has been given to the study of social marketing at the graduate level. Such a study not only reveals research interests and trends, but also provides insights into the level of academic evolution ormaturity of the social marketing field. This paper aims to examine social marketing as the subject of master's theses. |
| Keyword | Social Marketing Behaviour Change Discipline Dissertation Master's Thesis Degree Programmes |
| DOI | 10.1108/JSOCM-11-2016-0072 |
| URL | View the original |
| Indexed By | SSCI |
| Language | 英語English |
| WOS Research Area | Business & Economics |
| WOS Subject | Business |
| WOS ID | WOS:000418423000004 |
| Publisher | EMERALD GROUP PUBLISHING LTD |
| The Source to Article | WOS |
| Scopus ID | 2-s2.0-85033570722 |
| Fulltext Access | |
| Citation statistics | |
| Document Type | Journal article |
| Collection | University of Macau |
| Recommended Citation GB/T 7714 | Truong, V. Dao,Dietrich, Timo. Master's thesis research in social marketing (1971-2015)[J]. JOURNAL OF SOCIAL MARKETING, 2018, 8(1), 58-98. |
| APA | Truong, V. Dao., & Dietrich, Timo (2018). Master's thesis research in social marketing (1971-2015). JOURNAL OF SOCIAL MARKETING, 8(1), 58-98. |
| MLA | Truong, V. Dao,et al."Master's thesis research in social marketing (1971-2015)".JOURNAL OF SOCIAL MARKETING 8.1(2018):58-98. |
| Files in This Item: | There are no files associated with this item. | |||||
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