How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective

UM > Faculty of Business Administration > DEPARTMENT OF MANAGEMENT AND MARKETING

Status	已發表Published
	How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective
	Xuehua WANG; Cheris W.C. CHOW; Zhilin YANG
	2011
Conference Name	2011 Annual Conference of China Marketing Science
Source Publication	Proceedings of 2011 Annual Conference of China Marketing Science
Conference Date	August 19-22, 2011
Conference Place	Sun Yat-sen University, Guangzhou, China
Language	英語English
Document Type	Conference paper
Collection	DEPARTMENT OF MANAGEMENT AND MARKETING
Recommended Citation GB/T 7714	Xuehua WANG,Cheris W.C. CHOW,Zhilin YANG. How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective[C], 2011.
APA	Xuehua WANG., Cheris W.C. CHOW., & Zhilin YANG (2011). How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective. Proceedings of 2011 Annual Conference of China Marketing Science.

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