Consumers have three views about Feng Shui: instrumental, spiritual, and minimalist. According tothe instrumental view, Feng Shui arrangements can affect luck and fortune. The spiritual view treatsFeng Shui as part of one’s spiritual life and cultural identification. The minimalist view dismissesFeng Shui as superstition. We developed psychometric scales for measuring these three views andthe intention to make Feng Shui–related purchase, and conducted two studies to establish thereliability and validity of these scales. The participants in Study 1 were 331 university students; 180working adults were the participants in Study 2. These three views of Feng Shui have differentantecedents. Their effects on the intention to make Feng Shui–related purchase are also different.The effect of the instrumental view is positive and the strongest, but that of the spiritual view andthe minimalist view is weakly positive and negative, respectively. The marketing implications ofthese findings are discussed.