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Licensing versus Joint Venture: An Analysis of Choices by Singaporean Small- and Medium-Sized Enterprises
Nitin Pangarkar1,2,3; Jie Wu4; Lin Yuan5
2015
Source PublicationSTRATEGIC ALLIANCES FOR SME DEVELOPMENT
PublisherINFORMATION AGE PUBLISHING-IAP, PO BOX 79049, CHARLOTTE, NC 28271-7047 USA
Pages207-222
Abstract

In this study, we will examine how Singaporean small and medium-sized enterprises (SMEs) choose between two different alliance types specifically licensing versus joint ventures. The two alliance types are distinct, with the former being a low commitment and low rewards option and the latter a high commitment, high rewards option. We hypothesize that Singapore SMEs with stronger capabilities are more likely to prefer joint ventures over licensing than SMEs with weaker capabilities. We further hypothesize that Singapore SMEs with more internationally oriented managements are likely to choose joint ventures over licensing. Based on analyses of survey data obtained from 59 Singapore SMEs, we find support for both our predictions.

Language英語English
ISBN978-1-68123-179-2
WOS IDWOS:000372133000008
WOS SubjectBusiness ; Management
WOS Research AreaBusiness & Economics
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Document TypeBook chapter
CollectionFaculty of Business Administration
Affiliation1.Natl Univ Singapore, BBA Program, Strategy & Int Business Courses, Singapore 117548, Singapore
2.Natl Univ Singapore, MBA Program, Strategy & Int Business Courses, Singapore 117548, Singapore
3.Natl Univ Singapore, Execut MBA Program, Strategy & Int Business Courses, Singapore 117548, Singapore
4.Univ Macau, Macau, Peoples R China
5.Univ Macau, Management, Macau, Peoples R China
Recommended Citation
GB/T 7714
Nitin Pangarkar,Jie Wu,Lin Yuan. Licensing versus Joint Venture: An Analysis of Choices by Singaporean Small- and Medium-Sized Enterprises[M]. STRATEGIC ALLIANCES FOR SME DEVELOPMENT:INFORMATION AGE PUBLISHING-IAP, PO BOX 79049, CHARLOTTE, NC 28271-7047 USA, 2015, 207-222.
APA Nitin Pangarkar., Jie Wu., & Lin Yuan (2015). Licensing versus Joint Venture: An Analysis of Choices by Singaporean Small- and Medium-Sized Enterprises. STRATEGIC ALLIANCES FOR SME DEVELOPMENT, 207-222.
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