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Antecedents of Tourists’ Behavioral Intentions: The Role and Influence of Tourists’ Perceived Freedom of Choice, Destination Image, and Satisfaction
Liu, Xiaoming (Rose)1; Li, Jun (Justin)2; Fu, Yi (David)1
2016
Source PublicationTourism Analysis
ISSN1083-5423
Volume21Issue:6Pages:577-588
Abstract

A theory-based pattern is assessed in this article, examining the relationships among three concepts—traveler perceived freedom of choice, destination image, and satisfaction—that are the antecedents of travelers' behavioral intentions. More specifically, this study aims at finding the influence of travelers' perceived freedom of choice (including food, trip mode, travel time, route, and activity) on their image perception, degree of satisfaction, and behavioral intentions. Based on confirmatory factor analysis, the reliability and the effectiveness of the survey were assessed. Using information based on the research of outbound travelers from Mainland China, a structural equation model with maximum likelihood estimation was made to determine the relationships. According to these findings, the more favorable destination image, higher level of tourist satisfaction, higher intention to revisit, and higher willingness to recommend can be achieved by offering more options to travelers. In terms of the theoretical and practical significance of tourism, these research results serve as a vital inspirational and influential element.

KeywordPerceived Freedom Of Choice Behavioral Intentions Satisfaction Destination Image
DOI10.3727/108354216X14713487283048
Indexed ByESCI
Language英語English
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000392502700002
Scopus ID2-s2.0-84996955296
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Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.Univ Macau, Fac Business Adm, Macau, Peoples R China
2.Florida State Univ, Coll Business, 2200 UCB,821 Acad Way, Tallahassee, FL 32306 USA
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Liu, Xiaoming ,Li, Jun ,Fu, Yi . Antecedents of Tourists’ Behavioral Intentions: The Role and Influence of Tourists’ Perceived Freedom of Choice, Destination Image, and Satisfaction[J]. Tourism Analysis, 2016, 21(6), 577-588.
APA Liu, Xiaoming ., Li, Jun ., & Fu, Yi (2016). Antecedents of Tourists’ Behavioral Intentions: The Role and Influence of Tourists’ Perceived Freedom of Choice, Destination Image, and Satisfaction. Tourism Analysis, 21(6), 577-588.
MLA Liu, Xiaoming ,et al."Antecedents of Tourists’ Behavioral Intentions: The Role and Influence of Tourists’ Perceived Freedom of Choice, Destination Image, and Satisfaction".Tourism Analysis 21.6(2016):577-588.
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