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Concerns of Integrated Resort Customers: Content Analysis of Reviews on TripAdvisor
Yongshi Huang1; Lawrence Hoc Nang Fong1; Rob Law2
2016
Source PublicationEreview of tourism research
ISSN1941-5842
Volume7Pages:1-5
Abstract

People are becoming reliant on online reviews when they plan for their trips. A large body of related literature has been published in recent years. However, no study thus far has attempted to analyse the online reviews posted by integrated resort customers and to examine their concerns. To fill the gap, we retrieved 480 reviews of four Macao integrated resorts from TripAdvisor and used content analysis to unearth and compare the components of these integrated resorts and their associated attributes that concern customers. Comment valences were also compared. Seven components and 10 common attributes were identified. Results indicate that hotel is the most frequently reviewed component. The reviewed attributes vary with the components, although attributes such as service and atmosphere received the most attention. Furthermore, positive comments outnumbered negative ones. Meaningful implications are provided for practitioners.

KeywordIntegrated Resort Comment Valence Casino Content Analysis Social Media Online Review
Language英語English
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.Faculty of Business Administration University of Macau, Macau
2.School of Hotel & Tourism Management The Hong Kong Polytechnic University, Hong Kong
First Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Yongshi Huang,Lawrence Hoc Nang Fong,Rob Law. Concerns of Integrated Resort Customers: Content Analysis of Reviews on TripAdvisor[J]. Ereview of tourism research, 2016, 7, 1-5.
APA Yongshi Huang., Lawrence Hoc Nang Fong., & Rob Law (2016). Concerns of Integrated Resort Customers: Content Analysis of Reviews on TripAdvisor. Ereview of tourism research, 7, 1-5.
MLA Yongshi Huang,et al."Concerns of Integrated Resort Customers: Content Analysis of Reviews on TripAdvisor".Ereview of tourism research 7(2016):1-5.
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