UM  > Faculty of Business Administration
Status已發表Published
The Gambling Habit
Desmond Lam; Richard Mizerski; Alvin Lee
2010
Conference NameSummer Marketing Educators' Conference 2010
Source PublicationProceedings of the Summer Marketing Educators 2010 conference: The role of marketing in creating customer value and enhancing societal welfare
Conference DateAugust 13-16, 2010
Conference PlaceBoston, Mass
KeywordGambling Habit
Language英語English
Document TypeConference paper
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Recommended Citation
GB/T 7714
Desmond Lam,Richard Mizerski,Alvin Lee. The Gambling Habit[C], 2010.
APA Desmond Lam., Richard Mizerski., & Alvin Lee (2010). The Gambling Habit. Proceedings of the Summer Marketing Educators 2010 conference: The role of marketing in creating customer value and enhancing societal welfare.
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