Status | 已發表Published |
Understanding tourists’ local food consumption value according to socio-demographics | |
Ja Young (jacey) Choe; Seongseop (sam) Kim | |
2019 | |
Conference Name | The Pan Asia International Tourism Conference (PAITOC) |
Source Publication | 한국관광학회 국제학술발표대회집 |
Volume | 86 |
Issue | 0 |
Pages | 257-258 |
Conference Date | Korea |
Conference Place | July 4-6, 2019 |
Abstract | There is increasing interest in food-related tourism and tourists’ local food perceptions. However, surprisingly, there is limited research about the relationships between tourists’ local food consumption value and their socio-demographics. Therefore, the aim of this study is to explore if there is any differences of tourists’ local food consumption value according to their socio-demographic factors. Food consumption studies show that socio-demographics play significant roles in explaining consumers’ different food perceptions and behaviors. In the context of tourists’ local food consumption, only handful studies are found regarding socio-demographics. For examples, age was found to have an influence on tourists’ local food consumption (Tse & Crotts, 2005). Gender, age, and education were found to affect tourists’ local food consumption (Kim, Eves, & Scarles, 2009). In the current study, socio-demographic variables were gender, marital status, age, education status, national background, occupation and annual household income. Local food is defined as specialty food or regionally branded food that expresses a local identity in this study. Tourists’ local food consumption value is conceptualized as taste/quality value, health value, emotional value, social value, and epistemic value based on consumption value theory (Sheth, Newman, & Gross, 1991). Hong Kong was selected as study context since the city is known as culinary capital of Asia and provides a variety of local delicacies to international tourists. T-test and ANOVA using IMB SPSS Statistics 24 were conducted to explore any mean differences regarding tourists’ food consumption values according to their socio-demographics. It was found that married people appreciated health value of Hong Kong local food than singles. Less educated people considered the local food healthy. Western and Chinese group showed a high level of taste/quality value compared to other-Asian group. Married, older, less educated, other Asian, and Chinese group perceived a high level of prestige value. Interestingly, other Asian and Wester group had a high level of epistemic value. Theoretically, this study expands socio-demographic studies in the food tourism context. In addition, this study gives insights to Hong Kong Destination Marketing Organizations and food marketers to promote their local food. |
Keyword | Consumption Value Local Food Socio-demographics |
URL | View the original |
Language | 其他語言Others |
Document Type | Conference paper |
Collection | Faculty of Business Administration |
Recommended Citation GB/T 7714 | Ja Young ,Seongseop . Understanding tourists’ local food consumption value according to socio-demographics[C], 2019, 257-258. |
APA | Ja Young ., & Seongseop (2019). Understanding tourists’ local food consumption value according to socio-demographics. 한국관광학회 국제학술발표대회집, 86(0), 257-258. |
Files in This Item: | There are no files associated with this item. |
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Edit Comment