The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance

doi:10.1016/j.jbusres.2018.03.025

Residential College	false
Status	已發表Published
	The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
	Wu,Jie 1; Ma,Zhenzhong 2,3; Liu,Zhiyang 4
	2019-06-01
Source Publication	Journal of Business Research
ABS Journal Level	3
ISSN	01482963
Volume	99 Pages:524-533
Abstract	This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships.
Keyword	China Emerging Market Multinational International Diversification Market Orientation Product Innovation Technological Capability
DOI	10.1016/j.jbusres.2018.03.025
URL	View the original
Language	英語English
WOS ID	WOS:000468253300052
Scopus ID	2-s2.0-85044525198
Fulltext Access	View Full-Text via DOI View Full-Text via Web of Science View Full-Text via Scopus
Citation statistics
Document Type	Journal article
Collection	University of Macau
Corresponding Author	Liu,Zhiyang
Affiliation	1.University of Macau,,Macao 2.University of Windsor,,Windsor,Canada 3.Nanjing Audit University,,Nanjing,China 4.Shanghai University of Finance and Economics,,China
First Author Affilication	University of Macau
Recommended Citation GB/T 7714	Wu,Jie,Ma,Zhenzhong,Liu,Zhiyang. The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance[J]. Journal of Business Research, 2019, 99, 524-533.
APA	Wu,Jie., Ma,Zhenzhong., & Liu,Zhiyang (2019). The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance. Journal of Business Research, 99, 524-533.
MLA	Wu,Jie,et al."The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance".Journal of Business Research 99(2019):524-533.

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