This study investigates the impact of meetings, incentive, exhibitions, and conventions (MICE) on tourism demand in Singapore over a period of 10 years (2003–2012). Past studies have shown that MICE matters a great deal to host destinations but researchers have rarely conducted any empirical research to verify the significance of this sector to tourism demand. Our study intends to fill the gap by using Difference and System generalized methods of moments (GMM) estimators for dynamic panel models. Tourism demand is measured by tourist arrivals from the top 30 origins, and the influence of real income of the tourist generating country and real exchange rate is also examined. The GMM results show a significant positive relationship between tourism demand and MICE (with international meetings as proxies). Additionally, the findings reveal that tourism demand growth is significantly positive (negative) with respect to changes in income (relative prices). The coefficient of lagged tourist arrivals indicates a high level of habit persistence and revisiting.