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What Affects the Revisit Intention of Chinese Tourists to Macao?
Alternative Title影响中国游客再度造访澳门的因素分析
Sun,Sunny1; Law,Rob1; Fong,Davis Ka Chio2
2018-07-03
Source PublicationJournal of China Tourism Research
ABS Journal Level1
ISSN1938-8179
Volume14Issue:3Pages:296-309
Abstract

The impacts of gambling behavior and accommodation arrangement on the revisit intention of Chinese tourists have been largely ignored in a gambling destination. Hence, to comprehensively understand the aforementioned factors on the revisit intention of Chinese tourists to Macao, the present study adopted a three-step hierarchical regression analysis. The major findings showed that compared with the impact of customer satisfaction, gambling behavior (e.g. gambling budget) has a greater impact on the revisit intention of Chinese tourists to Macao.

KeywordGambling Behavior Hierarchical Regression Model Macao Revisit Intention
DOI10.1080/19388160.2018.1492482
URLView the original
Indexed ByESCI
Language中文Chinese
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000444124900003
Scopus ID2-s2.0-85052134682
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Citation statistics
Document TypeJournal article
CollectionASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorSun,Sunny
Affiliation1.School of Hotel & Tourism Management,The Hong Kong Polytechnic University,,Hong Kong
2.Faculty of Business Administration,University of Macau,,Macao
Recommended Citation
GB/T 7714
Sun,Sunny,Law,Rob,Fong,Davis Ka Chio. What Affects the Revisit Intention of Chinese Tourists to Macao?[J]. Journal of China Tourism Research, 2018, 14(3), 296-309.
APA Sun,Sunny., Law,Rob., & Fong,Davis Ka Chio (2018). What Affects the Revisit Intention of Chinese Tourists to Macao?. Journal of China Tourism Research, 14(3), 296-309.
MLA Sun,Sunny,et al."What Affects the Revisit Intention of Chinese Tourists to Macao?".Journal of China Tourism Research 14.3(2018):296-309.
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