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Evaluation of e-Commerce Websites by Multi-Criteria Decision Analysis
Liu, Liyang; Fong, Simon
2011
Conference NameIADIS International Conference e-Society 2011
Source PublicationPROCEEDINGS OF THE IADIS INTERNATIONAL CONFERENCE e-Society 2011
Conference Date10-13 March 2011
Conference PlaceAVILA, SPAIN
Abstract

With the booming of e-commerce market a tremendous growth of shopping websites is emerged, both in terms of quantity and the value-added features offered within a site. Shoppers nowadays in this e-society have faced more complex options than ever in choosing not only the right products, but the website from which they wish to purchase their desired products. In this paper a framework of multi-criteria decision analysis (MCDM) was proposed for evaluating major e-commerce websites in a country. MCDM allows breaking down of the attributes that contribute to the convenience, usability and performance of a website under evaluation, and the corresponding relative importance (aka weights) to be modeled. The perception of ‘best’ websites can be quantified and sorted as a top list to the users. In general, our framework could potentially be used as a benchmarking tool for website evaluation as well as an underlying mechanism for recommender engine to be embedded in decision support system. An empirical experiment was conducted for validation the effectiveness of the framework, and reported in this paper.

KeywordMulti-attribute Decision Making Website Evaluation Shopping Sites
URLView the original
Language英語English
Document TypeConference paper
CollectionFaculty of Science and Technology
DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
AffiliationFaculty of Science and Technology,University of Macau, Macau SAR
First Author AffilicationFaculty of Science and Technology
Recommended Citation
GB/T 7714
Liu, Liyang,Fong, Simon. Evaluation of e-Commerce Websites by Multi-Criteria Decision Analysis[C], 2011.
APA Liu, Liyang., & Fong, Simon (2011). Evaluation of e-Commerce Websites by Multi-Criteria Decision Analysis. PROCEEDINGS OF THE IADIS INTERNATIONAL CONFERENCE e-Society 2011.
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