Residential College | false |
Status | 已發表Published |
Recommendation Systems for Web 2.0 Marketing | |
Wei, Chen1; Khoury, Richard2; Fong, Simon1 | |
2014-01-04 | |
Source Publication | Data Mining for Service |
Author of Source | Katsutoshi Yada |
Publisher | Springer, Berlin, Heidelberg |
Pages | 171-196 |
Abstract | Nowadays, Recommendation Systems (RS) play an important role in the e-Commerce business and they have been proposed to exploit the potential of social networks by filtering information and offering useful recommendations to customers. Collaborative Filtering (CF) is believed to be a suitable underlying technique for recommendation systems based on social networks, and social networks provide the needed collaborative social environment. CF and its variants have been studied extensively in the literature on online recommender, marketing and advertising. However, most of the works were based on Web 1.0 and in the distributed environment of Web 2.0 such as social networks, the required information by CF may either be incomplete or scattered over different sources. The system we proposed here is the Multi-Collaborative Filtering Trust Network Recommendation System, which combined multiple online sources, measured trust, temporal relation and similarity factors. |
Keyword | Social Network Recommendation System Temporal Relation Customer Relationship Management Online Social Network |
DOI | 10.1007/978-3-642-45252-9_11 |
URL | View the original |
Language | 英語English |
ISBN | 978-3-642-45252-9 |
Indexed By | BKCI-S ; BKCI-SSH |
WOS ID | WOS:000386025500012 |
WOS Subject | Businesscomputer Science, Interdisciplinary Applications |
WOS Research Area | Computer Science ; Business & Economics |
Scopus ID | 2-s2.0-84978623140 |
Fulltext Access | |
Citation statistics | |
Document Type | Book chapter |
Collection | DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE |
Affiliation | 1.Department of Computer and Information Science, University of Macau, Av. Padre Tomás Pereira, Taipa, Macau SAR, China 2.Department of Software Engineering, Lakehead University, 955 Oliver Road, Thunder Bay, ON P7B 6R3, Canada |
First Author Affilication | University of Macau |
Recommended Citation GB/T 7714 | Wei, Chen,Khoury, Richard,Fong, Simon. Recommendation Systems for Web 2.0 Marketing[M]. Data Mining for Service:Springer, Berlin, Heidelberg, 2014, 171-196. |
APA | Wei, Chen., Khoury, Richard., & Fong, Simon (2014). Recommendation Systems for Web 2.0 Marketing. Data Mining for Service, 171-196. |
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