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Promoting Foods to Overweigt People? An Assessment of the Advertising and Availability of Unhealthy Food in China
Angela Chang
2013
Source PublicationThe International Journal of Communication and Health
ISSN2359-8220
Issue2Pages:49-57
Abstract

Obesity is an international public health problem because for obese people, excessive body fat promotes medical consequences and suffers a wide range of serious psychosocial costs. As levels of obesity have risen for Chinese community, this empirical study examined the impacts of unhealthy food advertising and marketing in China. First, this paper reviewed the effect of television advertising for evidence of exposure to food environment. It then analyzed the food television advertising and compared the availability on the level of convenience store. Particular questions were being raised about what type of food were advertised and sold at stores. Are unhealthy foods frequently advertised and found at stores? Research methods including television commercials content analysis and in-store audits were employed. The finding showed that fast food franchise outlets were the most advertised whereas a large proportion of beverages were provided at convenience store. The percentage of television commercial promotion of unhealthy foods was 71% as compared to the incidence of unhealthy food/drink availability accounted for 82.2% at convenience store. The result evidenced that TV food environment and retail status both being contributing to the increased risk for obesity. The objectives of this study were to inform decision makers about the nature of unhealthy products marketing to consumers and to identify practices that might raise policy concerns. Easy access and advertising unhealthy food without correcting any dietary imbalance targeting at overweight and obese consumers should be banned.

KeywordAdvertising Unhealthy Food Message Strategy Obesity China
Language英語English
Document TypeJournal article
CollectionFaculty of Social Sciences
DEPARTMENT OF COMMUNICATION
AffiliationDepartment of Communication, University of Macau, Taipa, Macau
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Angela Chang. Promoting Foods to Overweigt People? An Assessment of the Advertising and Availability of Unhealthy Food in China[J]. The International Journal of Communication and Health, 2013(2), 49-57.
APA Angela Chang.(2013). Promoting Foods to Overweigt People? An Assessment of the Advertising and Availability of Unhealthy Food in China. The International Journal of Communication and Health(2), 49-57.
MLA Angela Chang."Promoting Foods to Overweigt People? An Assessment of the Advertising and Availability of Unhealthy Food in China".The International Journal of Communication and Health .2(2013):49-57.
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