Wangluo tuishou (internet pushing hands) — a popular type of organised business operation in which online posters are recruited to assume multiple internet identities for promotional and marketing campaigns in the cyberspace — falls under the legal grey area in China, thus putting the industry at the mercy of government crackdowns. This chapter provides an overview of the tuishou operation and reviews two campaigns in 2011 and 2013 against the excessive use of tuishou. The Chinese government's laissez-faire attitude towards imposing laws and regulations on tuishou operations can be attributed to its ambiguous stance. However, it will launch aggressive campaigns to crack down on “internet rumour” if it needs to tighten its grip over tuishou operations.